Rachel Woodman, MBA

Rachel Woodman

Profile

Education

Academic Awards

• Competent Communicator Award, Toastmasters International (2016)
• Dean’s Certificate of Merit: Senior Merit, University of Wisconsin - River Falls (2012)
• Certificate of Academic Excellence, Alpha Sigma Alpha - Zeta Beta (2012)
• Excellence in Student Journalism: Information Gathering, Department of Journalism (2012)
• Excellence in Student Journalism: Video Storytelling, Department of Journalism (2012)
• Creativity Award, Applied Marketing Experience (2007)

Research Experience

Scholarly

• Woodman, R.M. (2024) Exploring Career Satisfaction in the Scholarly Publishing Industry: A Secondary  Analysis of Workplace Equity Data [Unpublished working paper]. Retrieved from rachelwoodman.com/csstudy . Please contact the author for the full study.
• Woodman, R.M. (on hold). We’re not in Kansas anymore: a qualitative study on the lived experiences of first-generation white-collar professionals.
• Woodman, R.M. & Bonczyk, A. (2007). [Quantitative smoking and non-smoking student response to 2008 city-wide smoking ban] Market research project, Chippewa Valley Technical College.

Professional

• Woodman, R.M. (2023, June). [Developed and administered customer study and collated interviews as part of major brand positioning effort] Internal use only, Pivot Strategies.
• Woodman, R.M. & Grant, J. (2019, December). [Co-created quantitative and qualitative interview study in partnership with research firm, MDRG, to understand customer response to various marketing tactics] Internal use only effort, Lumen Technologies.
• Woodman, R.M. (2019-22). [Quarterly marketing survey for up to 200 sales professionals with internally distributed insights] Internal use only effort, Lumen Technologies.

Related Coursework

• OPMT 600 Statistical Methods for Decision Making (Spring 2024)
  • Using statistical methods (numerically, graphically) in statistical study design, data collection, and interpretation using statistical software (Minitab)
  • Concepts include discrete and continuous probability, sampling, estimation, confidence intervals, hypothesis testing with one and two or more means, proportions and chi-square testing, ANOVA, as well as simple and multiple linear regression
  • Grade: A
• OPMT 640 Decision Making for Executives (Spring 2023)
  • Using systems thinking, critical, ethical methodologies and more to make complex decisions
  • Leveraging statistics, probability, economics, finance, algebra, and arithmetic objectively to avoid introducing bias
  • Grade: A-
• JOUR 201 Information Gathering (Fall 2011)
  • An introduction to the news gathering process with an emphasis on examining records, interviewing news sources, evaluating credibility of Internet sources and analyzing newsworthiness of information
  • Grade: A
• MATH 216 Elementary Statistical Concepts (Spring 2010)
  • Introduction and use of descriptive and inferential statistics including frequency, distributions, measures of central tendency and dispersion, sampling, confidence intervals, hypothesis testing, and methods of presenting statistical data.
  • Grade: A-

Teaching Experience

Academic

• BUSN 100: Business for the Common Good (University of St. Thomas)
  • Course Description: This required business undergraduate course opens a welcoming door to students who want to know more about business and the opportunities and career paths it offers. The course builds awareness of the need for preparation and for building essential skills in order to be an effective contributor, and to be resilient in the face of ongoing change in any organization and in dynamic markets. It invites students to begin planning a business or organizational career that will allow them to use their gifts, to contribute, and to lead a good and satisfying life.

Facilitated Training

• Woodman, R.M. (2023, October 17). 3 Practical Strategies to Communicate Like a Leader [Presentation]. LEAD Club, University of Saint Thomas, Saint Paul, MN.
• Woodman, R.M.  (2021, November 10). Self-Advocacy: Practical tips for career success [Presentation]. WE Power Hour, Lumen Technologies.
• Woodman, R.M. & Reisch, C. (2021, May 13). Take charge and advocate for your future [Presentation]. Shaping the Future of Volunteerism, Texas Volunteer Management Conference.
• Woodman, R.M. (2021, April). Learn how to get ‘unstuck’ in your career [Virtual training series]. Rachel Woodman LLC.
• Woodman, R.M. (2021, March 3). Three must-have skills to land the job you want [Class presentation]. Career Planning in Animal Sciences Course, Purdue University, West Lafayette, IN. 

Published Articles & Blogs

Blogs

• Woodman, R.M. (2023, July 19). Change is inevitable: how to lead and inspire during times of transformation. Pivot Strategies’ Insights Blog. https://pivotstrategies.com/change-is-inevitable-how-to-lead-and-inspire-during-times-of-transformation/

Articles

• Woodman, R.M. (2017, May). Heading an organization with humanity. BizNOW, 7(5), 16-17.
• Woodman, R.M. (2016, June). Stop wasting time in meetings. BizNOW, 6(6), 16-17.
• Woodman, R.M. (2016, May). Workplace bullying: a costly problem to ignore. BizNOW, 6(5), 23-24.
• Woodman, R.M. (2016, April). Add mentoring to your leadership toolbox. BizNOW, 6(4), 20-21.
• Woodman, R.M. (2016, March). Why does change seem so challenging?. BizNOW, 6(3), 12-13.
• Woodman, R.M. (2016, February). Company culture: secret to business success. BizNOW, 6(2), 9-10.
• Woodman, R.M. (2016, January). Finding work-life-family balance. BizNOW, 6(1), 26-27.

Professional Experience

2020 - PRESENT

• Launched a career success coaching business to help mid-level career professionals navigate and thrive in Corporate America
• Developed individual and group coaching programs, eCourses, and other tools focused on leadership skills, career success, and workplace culture for first-generation white collar workers
• Develop and manage the marketing strategy to include website, social media, and email marketing
• Built a collective social media community of ~50k followers across TikTok and Instagram

2016 - PRESENT

• Serve as a Part-Time Chief of Staff or Marketing Strategist in contracted engagements with small to midsize businesses seeking strategic and tactical support for acquisition
• Services include: executive-level presentations and communications, end-to-end project management, built-from-scratch growth strategies, planning, and execution

2023 (6 month commitment)

• Tasked with building a B2B acquisition marketing strategy from the ground-up, I work with a team to deliver an end-to-end plan that engages the leadership team, establishes the firm as a leader in the industry, and attracts clients through a newly implemented demand generation and account based marketing approach. 
• Responsible for the creation, management, and execution of the acquisition marketing strategy, brand, messaging, email and digital campaigns, website, sales enablement; development and growth of the team; cross-functional partnerships and more.

2019 - 2022

• Led a team of marketing professionals across the nation with a focus on continuously optimizing results, reducing operational expenses, and driving a digital first approach for marketing programs, campaigns, and tools while supporting a sales organization of 100+ sales professionals.
• From the ground up, developed and executed the national field marketing strategy for the MDU Customer Success Sales Segment supporting the growth of $11.7M in fiber revenue in 2021.
• Drove the development and refinement of reporting and processes to include Quarterly KPI Reviews, Marketing Dashboards, PowerBI integration, CRM integration, sales & marketing policies, and campaign management standards.
• Established cross-functional programs across the business to include MDU Business Development, Small Business, MTU, Single Family, Fiber Strategy, Creative, Digital Experience, Product, Finance, and more.
• Responsible for the development, management, and execution of segment and field marketing strategy, offers, campaigns, playbooks, and programs; marketing sales enablement, training, policies, and support; development and growth of direct reports; cross-functional partnerships and more.
• Responsible for the management and optimization of a $2 million marketing budget.

2018 - 2019

• Led a team of market development professionals to transition from separate, often state-specific, community plans to a comprehensive and sales-based approach with standardized ROI modeling throughout the Midwest.
• Established the first MDU marketing and sales support roles, marketing toolkits, and lead generation trials for which other regions were modeled after.
• When the company’s consumer business shifted its strategic focus, I accepted the opportunity to lead the newly established National Customer Success MDU Marketing Team as a Sr. Manager Marketing in 2019

2014 - 2018

• Identified market opportunities and established comprehensive go-to-market plans to win penetration – such as the Fortify Fargo Campaign which resulted in a reversal in market-wide fiber customer decline.
• Led the development and execution of unique local business partnerships – an example of this was a business pitch competition in Sioux Falls with a local entrepreneur space which drew an audience of 70+ and captured earned media across print, radio, and television.
• Supported the East Region Enterprise Sales Team for 7 months in 2015, where I worked with enterprise leadership  (b2b) and marketing teams to drive adoption and lead generation through account based marketing efforts. 
• Responsible for development, management, and execution of market strategy, marketing and sales campaigns/programs, events, sponsorships, media relations, internal communications, employee training, and more.

Professional & Personal Development

2022

2021-2022

2019

2019

2018-2019